Product Review websites abound on the internet, but they're not even close to all being equal regarding honesty and integrity. Many product review sites appear to be unbiased at first glance, but further inspection indicates their true intent: to only promote products favorably, for them to earn money via affiliate links https://allhewants.com.
Here are a few approaches to assess if a website and its owner(s) are just inside for the cash, or if they offer honest truly neutral, consumer-oriented product critiques:
1. Who Runs the Site? A real review site can have an About/Bio/or Info page that details who owns the site (and oftentimes why they started it.) Too many sites that claim to be 'product review' sites are really run by affiliates posing as "honest" reviewers, when in fact their sole intent would be to only recommend every product they write about https://artofbeautyproducts.com.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. Exactly like scientific studies, there is a solid proclivity towards favorable bias of something if the reviewer didn't purchase it himself. The fact a customer pays for the product(s) him or herself speaks volumes about their impartiality and ability to stay objective throughout the span of the review https://natureprovides.com.
3. Does the Website Review an Array of Products or Only One? A niche site that reviews a variety of products is more apt to be neutral and a genuine review site than the usual site where just a single product is reviewed. Why would someone go to the difficulty of building a website for just one product and then give it an adverse review? Obviously the review is likely to be positive (although at times they could throw in an adverse comment or two to give the look to be impartial.)
Single-product-sites are favored by affiliate marketers because the search engines give strong weight to using keywords in the domain name (url title.) So if the merchandise being reviewed is 'Acme List Building Secrets', then employing a domain of 'AcmeListBuildingSecretsReview' will most likely give that site an increased position in the search engines https://www.turfonemfg.com.
4. Do the Reviewers Have Only Positive Things to Say about the Products They Review? A truly neutral product review site can have both positive and negative reviews. If all the reviews on a website are glowing, and every product is endorsed, then there's a great bet that the reviewer is serving his own interests instead of these of the consumer.
5. Does the Review Headline Utilize the Word 'Scam'? This is a classic tactic employed by many unscrupulous reviewers to work with keywords in the title as well as to give the look of shoring up the trust factor. An example headline might read, "Is Acme List Building Secrets a Scam?" - since it utilizes the keyword phrase in the title, as well as that phrase will mirror what folks enter the search box when they have questions in regards to a product.
